1. INTRODUCTION
1.1 About This Policy
SKY MACKEREL LTD ("we", "us", "our","Company") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our business growth consultancy services or visit our website.
1.2 Our Role
We act as a Data Controller when processing personal data about our website visitors, prospective clients, and direct business contacts. When providing consultancy services, we may also act as a Data Processor on behalf of our clients.
1.3 Contact Information
Data Controller: SKY MACKEREL LTD
Contact Email: info@skymackerel.com
ICO Registration: ZB915278
2. INFORMATION WE COLLECT
2.1 Information
You Provide to Us We collect personal information that you voluntarily provide when you: Contact us through our website, email, phone, or in person Request information about our services Subscribe to our newsletter or updates Book a consultation or meeting Engage our consultancy services Attend our events or webinars Apply for employment with us.
This may include: Name and job title Business/company name Email address and phone number Business address Professional background and experience Business requirements and objectives Communication preferences.
2.2 Information We Collect Automatically
When you visit our website, we may automatically collect: IP address and location data Browser type and version Operating system Pages visited and time spent Referral source Device information Cookies and similar tracking technologies.
2.3 Information from Third Parties
We may receive information about you from: Professional networking platforms (LinkedIn) Business directories and databases Referral partners and colleagues Marketing and lead generation services Public sources and industry publications.
3. HOW WE USE YOUR INFORMATION
3.1 Lawful Basis for Processing
We process your personal data based on:
1. Consent: When you agree to receive marketing communications
2. Contract: To provide our consultancy services
3. Legitimate Interests: For business development and client relationship management
4. Legal Obligation: To comply with tax, accounting, and regulatory requirements
3.2 Purposes of Processing
We use your information to:
1. Provide and deliver our consultancy services
2. Respond to your inquiries and requests
3. Manage client relationships and accounts
4. Send service updates and important notices
5. Provide marketing communications (with consent)
6. Improve our website and services
7. Conduct business analysis and research
8. Comply with legal and regulatory obligations
9. Protect our business interests and legal rights
3.3 Marketing Communications
We may send you marketing communications about our services, industry insights, and business updates. You can opt out at any time by:
1. Clicking the unsubscribe link in emails
2. Contacting us directly
3. Updating your preferences on our website
4. HOW WE SHARE YOUR INFORMATION
4.1 Third-Party Service Providers
We may share your information with trusted service providers who help us deliver our services: IT and system administrators Email marketing platforms Customer relationship management (CRM) systems Professional advisors (lawyers, accountants) Payment processing services Website hosting and analytics providers
4.2 Legal Requirements
We may disclose your information when required by law or to: Comply with legal obligations Respond to lawful requests from authorities Protect our rights and interests Prevent fraud or criminal activity Ensure the safety of our staff and clients
4.3 Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to appropriate confidentiality agreements.
4.4 No Sale of Personal Data
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
5. INTERNATIONAL TRANSFERS
5.1 Data Location
Your personal data is primarily processed and stored within the United Kingdom. Where we use service providers located outside the UK, we ensure appropriate safeguards are in place.
5.2 Transfer Safeguards
When transferring data internationally, we use: Adequacy decisions Standard contractual clauses Other approved transfer mechanisms Additional security measures as required
6. DATA RETENTION
6.1 Retention Periods
We retain your personal data for the following periods:
1. Prospective clients: 3 years from last contact
2. Current clients: Duration of engagement plus 6 years
3. Former clients: 6 years after final service delivery
4. Website visitors: 2 years from last visit
5. Marketing contacts: Until you unsubscribe or withdraw consent
6. Employment records: 6 years after employment ends
6.2 Deletion Process
After retention periods expire, we securely delete or anonymize your personal data unless we have a legal obligation to retain it longer.
7. YOUR RIGHTS
7.1 Data Protection
Rights Under UK GDPR, you have the right to:
1. Access: Request copies of your personal data
2. Rectification: Correct inaccurate or incomplete data
3. Erasure: Request deletion of your data in certain circumstances
4. Restrict Processing: Limit how we use your data
5. Data Portability: Receive your data in a portable format 6. Object: Object to processing based on legitimate interests
7. Withdraw Consent: Withdraw consent for processing at any time
7.2 Exercising Your Rights
To exercise these rights, contact us at:
Email: info@skymackerel.com
We will respond to your request within one month, unless the request is complex, in which case we may extend this by up to two months.
8. COOKIES AND WEBSITE TECHNOLOGIES
8.1 Cookie Usage
Our website uses cookies to:
1. Ensure proper website functionality
2. Analyse website performance and usage
3. Provide personalized content
4. Remember your preferences
5. Improve user experience
8.2 Cookie Types Essential
1. Cookies: Required for website functionality
2. Analytics Cookies: Help us understand website usage 3. Marketing Cookies: Used for advertising and marketing 4. Preference Cookies: Remember your settings and choices
8.3 Cookie Management
You can manage cookies through your browser settings. Note that disabling certain cookies may affect website functionality.
9. DATA SECURITY
9.1 Security Measures
We implement appropriate technical and organizational measures to protect your personal data: Encryption of data in transit and at rest Access controls and user authentication Regular security assessments and updates Staff training on data protection Incident response procedures Secure backup and recovery systems
9.2 Data Breach Response
In the event of a data breach, we will:
1. Contain the breach immediately
2. Assess the scope and impact
3. Notify the ICO within 72 hours if required
4. Inform affected individuals of high-risk breaches
5. Implement remedial measures
6. Review and improve security measures
10. CHILDREN'S PRIVACY
Our services are not directed at children under 16 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child, we will take steps to delete it promptly.
11. CHANGES TO THIS POLICY
11.1 Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by: Posting updates on our website Sending email notifications to existing clients Updating the "Last Updated" date
11.2 Continued Use
Your continued use of our services after policy changes indicates acceptance of the updated policy.
12. COMPLAINTS AND CONCERNS
12.1 Internal Complaints
If you have concerns about how we handle your personal data, please contact us first so we can address your concerns directly.
12.2 Regulatory Complaints
You have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: www.ico.org.uk
Phone: 0303 123 1113
Post: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
13. CONTACT INFORMATION For all privacy-related inquiries: SKYMACKEREL LTD
Email: admin@skymackerel.com
General Contact:
Email: info@skymackerel.com
Website: www.skymackerel.com
This Privacy Policy is effective from 17 June 2025 and applies to all personal data processing activities by SKY MACKEREL LTD.
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